good morning good afternoon wherever it is that you are watching from the world today welcome to the wofd podcast I am your host cameron matheny principal of cameo studio designs founder of the ceu visionary entrepreneur all of the things right Today, you guys, I am so excited. We are broadcasting from the Moxie Hotel at the new podcast studios. They are a sponsor now, the WOFB. We are here at one, two, three, four Central Avenue in downtown St. Petersburg, where the sun is shining and the flamingos are pink as can be. This podcast is proudly presented by the WOFB and sponsored by Latter Creek. Cameo Studio Design, and as I just mentioned, the absolute fabulous Moxie Hotel. Guys, if you are a DIYer enthusiast, a contractor, or a tile expert, we are shining a light on a brand that is known as LATICRI that is synonymous with quality and innovation. If you are planning your next tiling project or tackling a big renovation, ensure successful installation each and every time with the most comprehensive assortment of innovation tile, stone, installation materials available worldwide. Industry-leading products from LATICRI offer complete system solutions from the substrate through the grout for virtually any type of project. Look no further than LATICRI. Here's the website, laticri.com, for all of your adhesive grout and waterproofing needs. Today, guys, I am so excited. Today I am chatting with Daniela Yankovic as we are kicking off another episode of season three. So this is episode two, season three, baking, breaking boundaries, women shaping the future of tile, women who are innovative in the tile industry, pushing limits on what is possible and leading in areas like sustainability, design technology, business growth, which that's what we're all about, flourishing in our business growth. We're looking at commercial tile installers, showroom owners, and we can explore unique approaches to leadership and also how they are driving change in a traditionally male dominated space. We love our allies though, don't forget. And what the future looks like for prospective women that are young as the evolution of tiled standardization and integration changes. So last week we did talk a lot with Aaron, so be sure to watch that episode. But without further ado, I am so, so excited. She has the biggest smile backstage, you guys. Wait till you see this beautiful woman. She is the owner of IC Surface Studio in Rockwell, Texas. Daniela has nearly two decades of experience in the tile industry. She is working her way up from her early days in the family business to managing operations for some of the largest tile manufacturers in the U.S. In twenty twenty three, she opened her own exclusive, which we know I love exclusive design showroom offering luxurious surface products from both indoor and outdoor spaces. So welcome to season three, Daniela. Thank you so much for joining me. Thank you for having me. So excited. You're so welcome. I love that Angelica Angie Weber from Nico Tati Design was like, oh, you have to meet her. She is so fabulous. Oh, I love her. Isn't she great? She was not kidding. So I am so excited to be kicking off today's episode with you in our new space here in the Moxie Hotel. I love the background, too, of which you have all of the beautiful tile and displays showing. So tell me about your space. So my space is actually very, it's not your traditional space. We are located inside a seven story building. So we're on the sixth floor and we have a, we're located right here by the Harbor. So we have a beautiful view of, our shops area, and then the water. And so that was, you know, intentional. That was, we wanted to find something that was different. We wanted to find something and make it a really, a full experience, you know, a very you know, that you felt like, okay, I'm not at a towel store. And, you know, to still have that boutique feel that you would find in like a downtown area, but still the blend of the boutique with small town charm, because that's kind of descriptive of what I am is you know, we all love the pretty things, but at the end of the day, I'm still a little small town girl. And so that we brought that into the space is, is, you know, where we're at, we're created a very exclusive experience with, but with a lot of details with, you know, beautiful light fixtures with a lot of spaces to create. So that was that, that was our goal. And I, and I think we achieved it. I think so, too. You guys check out Danielle's website, too, so you can see this beautiful space. I love it because I come from a design showroom background through Chicago, St. Louis, and I've traveled all over. And my studio space here in Florida was set up in a luxury design space, kind of like you're talking about. So what you were showing me reminds me of like the Merchandise Mart in Chicago. Have you ever been to the Merchandise Mart? I have not. Oh my gosh, you have to go. All my bucket list. Yes, you should go in September. Come to Design Week in Chicago with me. You will love it. Oh my gosh, so many fabulous design studios. So I love that you were able to take an opportunity. I think that you opened your space during the pandemic, right? We did. I mean, it was a little bit after the pandemic, but honestly, the pandemic... You know, made us because I've wanted to open up the space for a while. And, you know, like most people, it's scary. You leave your corporate career that, you know, you you find, you know, the safety and the comfort in it. Right. So so, of course, during the pandemic, you're like, well, wait a minute. Do I really want to do this or not? But honestly, just seeing still that even though we were in a pandemic, people still had needs. You still needed to build. You probably weren't going out and buying a brand new outfit because there was nowhere to go, but people were still working on their homes. And people still wanted nice things and didn't want to be in a space where there's a ton of people and wanted something a little more, private where you can you know if you want to stay away from you know some people thought there was like germs everywhere right well now you you have a space to yourself you have a space to come create make your selections and it is you know still very uh one-on-one but not like secluded in like a you know just like a zoom meeting or something it's like And I love that you brought that up. And that's such a common thing with an entrepreneur is an entrepreneur is the number one thing that we know about whenever we write our business plan, or at least from a serial entrepreneur brain is what is the need? What is the need that I am fulfilling for my clients? What is that that they want? And we saw it a lot, especially through a lot of the trade shows, Light Ovation. We saw it in lighting design. We saw it at KBiz. We saw it at all of the shows in the tile of what people were talking about and around the design. So post pandemic, you brought up a very good point is people love to be in a space where they have comfort. And that's what the pandemic did to the design mind as well as. Now we started seeing all of these light fixtures that were round, soft, that were all about embracement, all about welcoming that. They were still timeless and classic. And in a design space, when we're looking at our homes, is that's what people want. That's what the pandemic did, I think, for people in their own homes, like you were talking about, was they wanted a space where they felt safe, they could find comfort, all of these things. And when we had to stay at home, that's what people wanted. They were like, okay. So I love that you were able to take that situation and really mold it and craft it into the space of where you are. So good job on that. Thank you. I mean, especially, I mean, after the pandemic, I do think that people wanted, I'm kind of just saying the same thing over again, but because it was very important. People were secluded and they didn't, just wanted comfort and wanted, you know, to go just that next level. They really, and I personally, for me, I mean, I love hosting. I mean, at home, that's my jam. I love it. And, you know, I brought a lot of that here in the little details and the Wi-Fi password being out and just things being easy for you. And again, it's that comfort. We all love that comfort. Yes, we do. So I love that you were able just to jump right in today and talk about where you are currently due to a past situation. Diving a little bit deeper into the past, I know that you're someone who's kind of grown up in the industry and you have this history of who you are, but for those listeners who don't know you and maybe followed your story, can you give me just a summary of like what led you aside from the pandemic to where you are today in the beginning? Absolutely so I started out working for my mom so you know strong Mexican woman she had her own showroom when I was I think she opened it up when I was maybe like a freshman in high school and it was you know she was a single mom four kids and took leap of faith and you know, really not knowing a whole lot about the tile industry and just was like, I have kids to support. I'm going to do it. And she opened up just a little small showroom. You know, back then it was her market or what she was selling. It was more the, you know, twelve by twelve clay body tiles, eighteen, sixteen, eighteen. I mean, there were no large, huge format back then. But that's where, you know, what my foundation is, is working for her, working for free, but still working for her. And, you know, learning. Yeah. And, you know, I, I, you know, was the person that I picked up all of the orders. So here I am a little seven, because I was doing this before I was eighteen. So a little seventeen year old in this big truck and picking up orders. And but that, you know, it it that was my introduction to the industry. And and but also my. my foundation in that I never thought as a woman that I couldn't do it because my mom did it. She did it with four kids, a single mom with four kids. So that, that, that was that seed. That was that, that just always kind of the back of my mind, like, okay, you know, my mom did it and, and you know, had great relationship with contractors, but so then, you know, I, I eventually needed a job that actually paid. So, um, I, you know, I started working for, it was a family business and it was, you know, all, not just tile, but it was, you know, uh, wood flooring, uh, carpet countertops. And then that was my introduction to, um, you know, more products. Um, shortly after that, I moved over to the manufacturing side. So I worked for Marazzi tile, um, And, you know, that, that was, that was a really, really good experience because I, I got to learn the manufacturing side of it, but what Mozi was really known for is their technology. And so I learned more about the technical side of it, the porcelain, the ceramics that was to today, I, you know, it's still helpful to me today. And then, You know, after a while, then I moved over to, well, there was an acquisition, Mohawk acquired Marazzi back in, I think it was. And then at that point I had transitioned from the operations side of the business to the finance side, which wasn't intentional. It was kind of accidental, but. You know, never know. Yeah, you just you got to sometimes just go with it. Right. So but I that that was very helpful because now I'm seeing a whole nother side of the business from the operations. I mean, I was out in the warehouse. We're doing cycle counts and working the showroom to now seeing like the behind the scenes. And, you know, when when Mohawk acquired Marazzi, we fell under that Daltal umbrella. So now we're in big, big corporate with, you know, working for Delta, you know, in the finance side. I was responsible, you know, from all the way from AR, which is where I started as far as my finance career, and then to managing incentive processing for Delta. So, I mean, I would, my team, we would process about two million dollars a month in commissions. you know, twenty four million dollars a year in bonuses. I mean, we we process a lot of money, but it's a huge company. So all of those all of those experiences were really, really. I guess I didn't realize it until later. It was OK. You have experience in operations. You have you know, you you've experience in showroom, experience in accounts receivable, accounts in processing incentives, and then also with working with sales, you know, sales teams, marketing teams, operations teams. And so all of that, you know, it just made sense. Besides, you know, realizing that, hey, there is a need for something, you know, different here in this area, because, so we're outside of Dallas, and we're, it doesn't seem like it's very far, but we're about twenty, maybe twenty, thirty miles from our design district, but, you know, to get there, it's a pain in the butt, and But the products that were in the design district, we didn't have out here. And so that was the other part of it is, what don't we have out here? What's not available to us? And what can I bring to it? How can I make it different? Right. And so that's kind of where that brainchild was born. Yeah. And bringing all of those pieces together just from that experience. I mean, that's not anything that you can pull from a college degree. You have to have that experience to know and either it's an innate gift and you can drive that force if you have it. I mean, it's a beautiful thing what you've done. I love hearing these stories of entrepreneurs that have taken a passion from what they've known, their environment growing up, seeing those influencers around them like your mom and really creating something special. I'm sure she is so proud of you. Yeah, that's so amazing. So thank you so much for sharing that. As someone who has also grown up in a showroom and all of the experience that you've talked about and seeing the evolution from the manufacturing side, from the office side, from job sites, this season is all about breaking boundaries. And do you feel that, how do you feel you know that you're breaking boundaries in a traditionally male-dominated base? I mean, I think just deciding to, to put my, you know, my, my, my name in the heart or throw your name in the hat, right. It's just, it is, you know, to, I mean, you're already kind of breaking a boundary just by being in the commercial, not the builder side of the business, you know, because there are not a whole lot of us out there, but it, it, it's being able to prove yourself, but prove yourself in a way that you're different because, you know, as women, we, the things that makes us different, the, the, you know, the fact that we're naturally creative, that we're detail oriented, that right there is our strength. That's our superpower. That's what sets us apart from, you know, generally, you know, how men are, you know, because we, we have this natural creativity, we have this natural, you know, abilities that sets us apart from what they do. Plus, we're bringing what they're also doing. We also have the knowledge, you know, we can also get out there and, you know, unload boxes of tile, because trust me, there's many boxes of tile that I've drug up here. And just that We're here and we're able to do it. And I'm not saying we can do it better, but we can do it different. And that's the good thing, to be able to do it differently. Right. And being able to work with our allies. Every single episode in Women that I interview, they kind of talk about that exact same thing. And it's all about how can we make it better? How can we enhance? And so working with our allies and just standing you know, in that area of like, you bring up a really good point too about having that education and knowing that. That's something you can never take away from anyone throughout that job site. So I love that you brought that up and knowledge is key with any of this. So speaking of like, go ahead. I was going to bring up about speaking about challenges maybe that you have faced as a woman in the tile manufacturing and showroom management. How do those challenges create opportunities of growth for you? I kind of want to bring a little bit what you said, because you, you continue to say ally. And I love that word. I like that you're saying ally because, you know, especially working in the big, you know, big corporate, like a company like downtown company, like Mohawk could be like Marazzi. It, it is a, you know, and still for the most part, it's still a good old boys club. And, you know, I remember early on in my career and I probably, I, maybe because I'm Mexican, little fiery, very passionate person. And I remember in the beginning of my career, I get questions about something and I would go into, you know, you, you're like, well, what do you mean? Well, no, you didn't see this. You It wasn't until I realized, you know what, you, you take a step back and listen. You know what, that's like, I joke around with my husband. I remember learning that lesson, which probably not a good thing to say to her husband, but I told him, I remember, I distinctly remember I was in an executive meeting and then I just told myself, shut up. Don't say anything. Just shut up. Don't say, you know, nothing. And that was that I didn't realize just how important that was because by me just listening, by me not debating that, I noticed that the executive team, which is primarily men, just started to listen. Although I was quiet, there was something about that change, that shift, that they started asking me questions. I'm not giving it to you. You're asking me. And learning how, for me, what worked for me, learning how to work with our allies, I realized, like, wow, they respect me. And that was, you know, for women, again, especially in corporate and in what we do, That respect, you know, to earn that respect, that's a that's a big deal. And, you know, so learning that and having that open communication and for them to see, hey, she's listening. I don't just want to write everything. But after that, once I said, hey, this is OK, you asked me for this and this is my recommendation. I recommend we not do this or I recommend maybe we shifted and do this. That just made such a difference. And it gives you confidence. It, it makes me feel, you know, especially like you said, someone, you know, I, I don't, my background was not in finance. I, I, you know, I don't have a college degree. And so I worked my way up for every single position and, you know, in the finance industry, that degree is required. And so for me to even get there, which I worked really hard and have great relationships to get there, but at the end of the day, you still have to be able to do the job. And so being able to get their respect, to earn their respect, not get them, earn their respect, and they would listen. That just... Because, you know, at least for me, I used to be really self-conscious about that. I don't have the degree and I'm around all these finance, these very, very smart finance people. But that just was such an important for me because it didn't matter the degree. It mattered my work. It mattered that I, you know, I knew what I was talking about and that I was going to follow through. And that, you know, also helped me with deciding that I'm going to, you know, leave my corporate career and, and do this. It's like, I, I can have these meetings with these executives and, and they respect me that listen, like, why can't I do it? I can't be hung up on a degree or anything else like that. Like, why can't it be me? I can do this. You know, I think I answered the question. You did. And I think that that is super important to know. And I can tell you from experience of coming from someone. I was a high school dropout. No one thought that I would amount to anything because I was such a rebel. Right. I was such a rebel. I was a young mom. And then. By the age of nineteen, I was already practicing in my first business and I ended up going to school and I actually got a degree. I went to school for college for twelve years. OK, I do not use any of my degree. My degree is in psychology, biology, and I have physics, underground and physics. I do not use some of it as a lighting designer, but like that is not what I went to school for. So that degree Yes, it's important, but I also believe that that's a social construction because as society, society says you need this, you need this, you need this, but guess what? I have a hundred thousand dollars in student loan debt that I do not use any of that stuff for. To a degree, I say that because there are some things, relationship, communication, being able to stand on stage by doing some of those things, but You have that gift. And when you have that gift and that social construction of that environment of your mother, of all of those things that you saw, that is what creates impact. That is what creates that knowledge and that innate gift that no college can give to you. Because college cannot give you a degree that says you're driven, you're innovative, you're this, you're that. The only thing that it can give you is somewhat of tools, but those tools can also be learned. So kids, Go hang out with your parents. No, one, one, one hundred percent. One hundred percent. So thank you for being completely transparent and honest, because I believe, honestly, there's a lot of women that will stop. their thinking power of what they can do because they don't have a degree. Some of the best designers, some of the best self-taught architects, Julie Ireland is a self-taught design architect. I don't think she ever went to, you know, to architectural school. So there's all of these things that whatever it is that you have that drive, you have that creative mindset, left brain, right brain, wherever you can tap into that, That right there, that's the degree, the degree of self, the degree of knowing thyself is truly, I think, the most impact over anything else. I go off on a little tangent with education stuff. I love it. I love it. So as far as innovation, and since we're kind of talking a little bit about leadership here. I see Surface Studio offers curated selection of luxury handmade materials. How do you blend traditional craftsmanship with modern design trends and stay ahead of the industry? So shifting gears just a little bit. You know, that's that's that's interesting because, you know, especially like because we're you know, we're we're. It's fashion, right? The different trends is fashion. Just like the fashion industry, you always want to stay a step ahead. But that's such a... And this might not be a popular mentality here, a way of thinking, but I think... it's about being relatable more than just being ahead. It's about, Hey, this is, you know, I know what's going on. I, you know, obviously we go to the, you know, to the, the conventions and, and we, you know, follow social media. We, we, we read all of the, the magazines, but, For our showroom, it's about being relatable and having the products for our clients. Because the definition of whether it's modern, whether it's crafts, whether it's traditional, Everyone has a different opinion of that, right? Someone's modern might not be someone else's, but my job is to have a wide variety of products so that whatever your interpretation of modern is, that we have that here. So it's about being, for us, it's about being relatable because chasing that, what's the new hot thing, what's coming out, Well, there's a cycle for that and it takes time. And so it's, you know, me being able to support our clients now and having a wide variety of designs for, you know, traditional all the way to modern. And I love that you bring that up too, because just like many showrooms coming from the lighting design space, lighting, just like you mentioned, tile, it's very much so following the seasons of design. So every season, I remember my mom used to change out her closet every season, right? This woman, not to go too far off here, but this woman had a closet just for shoes in the summer. I think we counted close to six hundred pairs of summer shoes. Right. So with every she would shovel out and move all this stuff. Right. And I remember thinking and how this relates is as a showroom, if you try to keep up with every season change. I know some showrooms that have thousands and thousands of fixtures that They never sold, but they were trying to keep up with the trends. Same thing with tile. They're trying to keep up with trends. So as a showroom moving into, you know, those different trends, I love that you brought up that you stick with, you're kind of meeting the client where they are. And so that really pushes me into like last episode, we talked about the hammer versus the honey approach. when we are approaching and working with clients of like, I love that you kind of have this honey approach of meeting that client where they are and letting them to decide what is traditional, what is modern based on then the selections that you can get. Because I can imagine your showroom, if you had everything that was trend and coming out, you'd have slabs, you've had the glass, you know, all of this stuff. So to keep it dialed in, you have that experience, which is beautiful of what you've learned from past because there's multi-million dollar showrooms they'll drop it like they don't care they got the best of the best and what's true whatever yeah no and that's so it's tough it's because it's it's a it's a real balance you know it's obviously it it costs money and you know it's especially you know with uh you know we just started our business don't have it I haven't figured out, I haven't found the right tree to plant where there are money, you know, where money grows out of it. So it is, it's a balance of, you know, having those selections. Yes. Having what is, you know, trending now, but also, you know, okay, let's see, let's see what, what the, how this plays out. Let's see if this is just for a little bit, you know, a little while and then it's going to go away. And, you know, maybe this, you know, magenta, neon, whatever is, is, or it's also, but, but, you know, it's also like, you have to know your market, you have to know your customers and you have to be able to meet their needs because if you have what's, you know, you fill your showroom with, Hey, what's new. It's, it might, your clients might not like it. So it's about listening. I listened to our designers. I listened to our community. And, and that's, I think for me, it's like my, the, one of the most important things I do is listen. Right. You know, and I, I have found in just talking through designers in the industry, just in general, you know, the shows are just here on the podcast is if we can stick with timeless and classics, All of those neutrals, those colors and things like that, that is key. And I think that, again, driving back to what you first talked about is the pandemic. Timeless, classic, vintage. We feel comfortable. We remember those things. It takes us to a place of when we were younger and maybe were embraced more as a human being than as an adult having to live in the grown-up world, right? Of stress and all of these demands. Speaking of trends... Rachel Morty, her episode came out last week. She's a color specialist, insane, brilliantly insane designer. And she talked all about color drenching, how now we're starting to see so much color moving into our tile space. And you mentioned magenta. I wish magenta would be that color of the year every year because it's so fun and beautiful. And I think that the color drenching and the things that you're talking about whatever we can do to entice that dopaminergic chemical release within our design space and for our clients, they'll keep coming back because who doesn't love dopamine, right? Oh, yeah. So what advice do you have for other women looking to break into and lead in the tile industry or just in entrepreneur industry as a whole? What advice do you have? That's a really great question. My advice would be to embrace what makes you different, to embrace, because I think some, and I'm definitely guilty of it, of, you know, because this is a male-dominated industry that you're like, okay, I want to do what they're doing. I want, you know, I want you to feel comfortable. I I want to go golfing. I want to, well, first of all, I need to learn how to golf to go golfing. But, and I just, I'm like, I'm like, I can't hit a ball to save my life. I can't catch anything to save my life. So why, why would, why, why do it? You know, why? But what I am is I am creative. I am hardworking. You know, I, embracing the things that make me, me, my quirkiness, brilliance, But, you know, the fact that I'm bilingual, you know, just embracing everything that makes me me and push that, you know. But I feel like I'm really, really proud to see, especially, you know, the last couple of years, see more women. We are out there and there's more of us. I see more female sales managers. I see, you know, more women executives, you know. more than, you know, I know there's other industries like the fashion industry, but I, I, where there are, you know, primarily women, but for, for being this industry, like I am seeing more and that is very, very exciting because I feel like that is, you know, that just, that will inspire someone else, you know, that, that, that, that one, you know, sales manager for that big company is like, you know what, if she's a sales manager, why can't I do it? But I, But, you know, really to answer your question is, is really embracing yourself. It's embracing what, what makes you different. You know, if you don't have to go and wear the boots and the jeans, like if you're glam, girl, glam it up because there is a client for you that, that you're going to be different. You're going to stand out. You're right. That's right. Just embrace it. You know, I love that you said that because coming from the lighting industry and, you know, my background is fusing lighting into the tile industry. That's what I'm known for. And people always remember it. I remember the first few times going into a job site wearing heels and they were like, oh, you can't wear heels. And I was like, fuck, I can. I can do whatever I want. Yes, I can. I am my own person. But being that edgier person, coming with the tattoos, coming just with this voice that doesn't leave, not afraid to stand in my power, not afraid to be me. And I think that, again, it goes back to the very beginning, knowing that autonomy, knowing who you are. You cannot get that from a college education. You get that from being able to do the work within and coming as you are. And you will get those clients, you know. It was I remember someone I interviewed in it or no, someone that I saw through a magazine and it was rubble and luxury. And she was very exotic, very just like beautiful, came with this like sexual energy, but was also this high end luxury designer who was getting paid like fifteen hundred dollars an hour just to design a kitchen. You know what I mean? It was on the front cover of all of these magazines. And it was just like, wow. not only is she standing in her power, but she's going up against the Marxist. She's going up against all of these ideologies of what a successful woman is in the industry. So I love that. Anyway, going off on my tangents there, but yeah, Daniela, wrapping up today, finally, what excites you the most about the future of IC Surface Studio and the role of women shaping that tile industry moving forward? So let's talk more about your studio since you covered the women part, the woman part. You know, what excites me is to change the way people shop, the way they think they should shop is, you know, to set a different standard, you know, to that you can, you don't have to go into the design district. You don't have to go to these places that, maybe you feel a little out of place um that that that can be that you know experience can be had other places and that we are bringing that here to Rockwell um but you know what I and I I was actually thinking about this last night you know just thinking about what well what what kind of legacy or what, you know, what do you want to leave? What do you want to, you know, and specifically for me, as it relates to being a woman and, you know, I am, I'm a very proud mom of two sons. I have my girls or my dogs are my favorite kids, but I do have two sons, two human children. And, you know, seeing my mom, single mom, four kids doing it, that that little that you know that little like nugget that was kind of looking back on mine it's like okay well she did it and that that you know that was so different seeing especially as a woman seeing it and not being different but what I would I was thinking you know what with my boys what I want them I want them to see it as a normal like I hope that I can teach my boys because I think it's, yes, it's great that we empower our girls, we empower our women. But as a mom with sons, it's also that I want them to just see a woman in a leadership role, an entrepreneur, just like a badass mom as a normal. That's just a normal CSE expectation. It's not that it's rare. It's that yeah, of course I'm going to support, you know, in their future, support my wife and, you know, respect my boss. And because that's what I grew up with. That's the norm. And so I, I, I really, you know, want them, that's important to me, you know, that they, Creating legacy, connection. To leave a legacy, but that's the expectation that they expect. Like, of course, I'm going to see women leaders because that's what I've seen. That's what I know. That's what I'm going to support. That's, you know, what I hope to leave them. And I mean, their names are in the business, so they better freaking support. Yeah. Oh, there's the I and the C. They're my Isaiah and Christopher. I remember that. So that's so amazing. And, you know, I really like whenever I see families like Erin from JNR Tile, you know, her family, she's been in this, her whole family, she's watched this since she was a little girl. And I love, love hearing stories like that. And I just, you know, I wish that that was something that I could come from. But just like you, you know, I have daughters as well. And so they love each of them stand in a very powerful position. They've done lots of college. They're, you know, multi entrepreneurs as well. And so to be able to see that, it's like, oh, wow. You know, for me, I broke the chain of what wasn't ever established in my family before and have evolutionized how women are now being seen in my own family. So I love that, you know, you're continuing to take that growth of what you learned and teach it to the young men, the young, you know, your sons and, you know, your family. That's such a beautiful thing. So. Thank you for sharing that. I'm so excited that I got to hang out with you today. What are your socials where people can find you? So we are IC Surface Studio on Instagram, on Facebook, on LinkedIn, on all the socials. We're IC Surface Studio. Super. Yeah, we will also be sure to launch all of this. So all of your feeds. And I'm so excited that I got to hang out with you today. So if you guys are in Rockwell, be sure to visit Daniela at IC Surfaces Studio and check out her space. I know whenever I come there to visit, I will definitely come and check out your space as well. I wish you so much luck and keep us updated on how things are going. Thank you for your time today. Thank you so much. I really, really appreciate you. And I love that you're highlighting women. I think that it's just women, supporting women, empowering women. It's beautiful. Yes, it is. You're so welcome. Okay. I will see you next time then. Thank you, Daniela. Bye-bye. Guys, I am so excited. So season three, we are Breaking Boundaries, Women Shaping the Future of Tile. women who are innovating in the tile industry pushing limits it's what's possible also the design industry or the the lighting as well so a word from our sponsor guys if you are in the st petersburg area or even looking for a hotel space please check out moxiehotels.marriott.com their spaces are so amazing we are so excited to be sponsored by moxie here in st petersburg Also, if you are looking for a group to join like the WOFB, check out womenflooring.com. And if you are looking to be a sponsor for the podcast, email podcast at womenflooring.com. We do have space for you. And a word from our sponsor, imagine products that not only meet expectations, the toughest industry standards with third-party certifications to back them up. With LATICRI, you get that peace of mind and solutions designed to stand the test of time. That is the LATICRI promise. And guys, if you are looking for a CEU for your design space, please feel free to reach out to me, which I don't even have my website. Oh yeah, I do. It's on the ticker. Please reach out to me for Designer Dopamine. It is worth one CEU for architects and or designers in your community or space. Learn all about how dopamine can entice your lighting design tile space for a luxury space as well. And again, to join the conversation, log into the WFB on Facebook. We are having all kinds of amazing conversations there. And I look forward to episode three coming out. So stay connected. Thank you guys so much for joining. See you next time.
