OUR VALUES

CONNECTION

GROWTH

LEADERSHIP

AUTHENTICITY

COMMUNITY

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OUR LEADERSHIP TEAM

Nice to have you here.

About Us  ➝

Rachel Berlin, Michelle Winters & Lisbeth Calandrino

We are real women of the flooring business who share a love of the industry and a heart for elevating women. In 2019, we had an idea to create an online community so other women in the industry could connect and create relationships like the ones we shared that were so powerful to us... 

We consider the 3,000+ Members from across the world and all segments of the industry to be our "board of advisors..."

 

"I am so thankful for Women of the Flooring Business and how willing everyone is to share tips, advice, pictures and more!! I have listened to that advice and put it into practice, it helps me stay positive for the next week. I have gotten up at 4am to listen to the podcasts and watch the YouTube videos a lot of you have and I'm every bit thankful for this community. I have had a lot of wins this week and those aren't always monetary wins but they are always celebrated including the support I receive from all of you."

Ashley Peterson, Blue Mist Paint & Flooring

"Living in a world of ever-changing information, access to information and knowledge is key to success.  Women represent a growing segment of our industry.  Women of the Flooring Business is dedicated to be the resource for women who in the past may have been challenged to find reliable training or mentors.  From the strong leadership of Lisbeth Calandrino, Michelle Winters and Rachel Berlin, a community has been created to nurture and support each other.

Kathy Case, Quantify NA, NAWIC
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Membership

Offered at two levels to meet you where you're at.

 CONNECT

Access to our thriving online Community and inclusion in our international directory. If you're looking for more support, join us for Momentum Calls every week. These are about championing your momentum through accountability, peer-to-peer problem solving, and collaboration. These benefits are free forever.

GROW

Designed for action-takers who are ready to dominate and crush goals, this Membership includes Group Coaching & Mastermind Calls with Rachel Berlin and Michelle Winters.

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Podcast

Flourish in Flooring

Is it about flooring? Yes.... -ish. Hosted by Cameron Metheney and Sponsored by Laticrete, our Podcast is about flourishing in business and life.

All Episodes

Resources

 

The floor covering industry is unique - so we create training and tools that are unique to it.

Specialized resources designed for the flooring business by actual women of the flooring business are available across our blog and online community.

You can access additional digital downloads here. 

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Updates and industry news

Submit content to blog by emailing [email protected]

Showroom Pricing to Be Featured on "Viewpoint with Dennis Quaid," S...

NTCA Showcases Innovation and Expertise at Coverings 2024

Apr 09, 2024

In-Person Events

Events provide opportunities to learn from inspirational leaders, grow your personal network, and advance your career. 

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Let's connect.

We aim to create an inclusive and diverse industry where everyone feels connected, empowered, and supported.  Join our email list for updates and news.

Thank You to these Organizations for embracing our vision:

I love being in the Women of the Flooring Business group because women think differently. Women have a better overall picture in the way they connect. We can talk about other things that are important that effect us in business, like having to be everything to everyone and raising kids and keeping house while running a business. I’m happy to share my online ideas to all of my “sisters” in the group and learn from them all too, well mostly learn. -M.B., Member, Women of the Flooring Business

Locate a Woman-Owned Business

Consumers: Find a female contractor or retailer near you.