THE BLOG

Tackle Tough Talks with Confidence

communication communication skills effective leadership leadership managing people Mar 20, 2025
Managing Flooring Store Employees

 

Leadership isn’t just about strategy and execution—it’s about communication. One of the most challenging (yet most essential) skills a business owner or manager must develop is the ability to have courageous conversations—the kind that foster accountability, alignment, and growth.

It's easy to call these conversations “difficult,” which can create hesitation or avoidance. But what if we reframe them? Instead of difficult conversations, what if we called them fierce conversations (as explored in Fierce Conversations) or recognized them as an opportunity to become Supercommunicators (Supercommunicators)—people who navigate high-stakes conversations with confidence and clarity?

How to Approach a Courageous Conversation Like a Leader

When addressing performance issues, unmet expectations, or workplace conflicts, your mindset matters. Here’s how to lead with confidence:

1. Focus on Facts, Not Feelings

It’s easy to let emotions seep into these discussions, but the strongest leaders anchor their conversations in facts. Before initiating the conversation, gather specific examples of the behavior or performance issue. Instead of saying, “You’re not engaged in meetings,” say, “In the last three meetings, I noticed you didn’t contribute any ideas.”

2. Document Everything

Every conversation like this should be written down. This not only protects you and the company but also ensures clear expectations are set. After the meeting, send a recap of what was discussed, the agreed-upon next steps, and a timeline for improvement.

3. Use the 3-Strike Rule for Accountability

A structured approach prevents surprises and keeps things fair. Here’s how:

  • Strike One: A candid discussion about the issue, ensuring the employee understands expectations.
  • Strike Two: A second conversation if the issue persists, offering additional support while reinforcing consequences.
  • Strike Three: If no improvement happens, it’s time to make a firm decision—whether that’s reassignment, final warning, or termination.

(Learn more about this from the EOS Website.)

Final Thoughts: The Hard Conversations Get Easier

At first, these conversations may feel awkward or uncomfortable. But the more you step into them with clarity, courage, and consistency, the easier they become. A leader’s job isn’t to avoid hard discussions—it’s to have them in a way that fosters accountability, trust, and growth.

If you want to strengthen this skill, check out Fierce Conversations and Supercommunicators—both of which provide excellent frameworks for turning tough talks into transformational moments.

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"Being a member of Women of the Flooring Business has given me a voice to feel more confident in asking the tough questions. I know that I have a safe place with so many women to support and encourage me. I know I am a better manager and leader to my team because of this group!" -R.B., Member, Women of the Flooring Business