THE BLOG
If your ads aren't getting clicks — or if you're getting the wrong kind of leads — chances are, your messaging is too generic.
One of the fastest ways to waste money on marketing is to sound like eve...
Today is Equal Pay Day, and while the calendar is supposed to symbolize how far into the year women must work to match what men earned the year before, the truth behind the statistic is more frustrati...
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Leadership isn’t just about strategy and execution—it’s about communication. One of the most challenging (yet most essential) skills a business owner or manager must develop is the ability to have ...
Understanding your customer journey is one of the most powerful things you can do to improve your business. When you know exactly how your customers discover you, consider your services, make a decisi...
By Amelia M. Duran-Stanton, PhD, DSc
In today's fast-paced world, women face the challenge of balancing the demands of work,
personal life, and self-care. Whether they are professionals climbing the c...
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Understanding where you stand against competitors and how to differentiate your business can be the game-changer that sets you apart. That’s where a Competitive Matrix comes in. This simple yet pow...
The secret to breaking through revenue plateaus is that it’s not about working more hours or micromanaging every detail. It’s about tracking the right things.
Enter Key Performance Indicators (KPIs...
 Marketing isn’t about talking to the masses and hoping for the best. It’s about speaking directly to the right person—your ideal customer.
 Without a clear Customer Avatar, your marketing efforts ...
One of my first professional jobs was marketing for a Hotel. That was my dream, to own hotels... so, I went straight to work in them and soon thereafter discovered they're just really complicated real...
As women continue to shape and lead the flooring industry, spaces that foster connection, education, and empowerment are more crucial than ever. Coverings 2025 is one such event that champions innov...
In any industry, visibility is everything. Whether you’re a flooring retailer, carpet installer, or stone fabricator, getting in front of the right audience means more business and stronger brand reco...
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Early Morning Strategies
- Coffee Shop Power Play – Go to local coffee shop. Buy 3 contractors coffee from 6-9 AM. Strike up a conversation. (Shoutout to WoFB Ambassador, Sandy Sauer,* who invente ...
There is immense power when a group of people with similar interests gets together to work toward the same goals.” – Idowu Koyenikan
