Want to Rank on Google? Here’s What Really Matters in 2025
Apr 02, 2025
But first, Quick Note: Yes, AI tools are changing how people search—but SEO is far from dead. In fact, Google recently reported—for the first time ever—the total number of annual searches, proving that search isn’t slowing down. It’s expanding. Just like TikTok didn’t kill Instagram, AI isn’t replacing Google. It just means people are searching in more places. SEO still counts. Showing up still matters. Let’s make sure your business does.
If your flooring business isn’t showing up at the top of search engine results, you’re leaving serious money on the table. Visibility = credibility. And credibility drives sales. It’s that simple.
But let’s be honest—SEO can feel like learning another language. That’s why we’re breaking it down. No fluff. Just the real ranking factors Google is paying attention to right now so you can rise to the top and get found by the people who want to buy from you.
Here are the critical Google ranking factors to focus on in 2025:
1. High-Quality, Helpful Content
Google’s #1 priority? Giving users what they’re looking for. That means your content needs to be original, valuable, and actually useful to your target audience (aka your dream flooring clients).
Ask yourself: Does my website answer the questions my customers are typing into Google?
Tips:
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Create blog posts that solve real problems.
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Write in a clear, conversational tone—no jargon.
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Include FAQs, how-to guides, and pro tips based on your real-world experience.
2. Top-Notch User Experience (UX)
Google doesn’t just rank content—it ranks experiences. If your site is clunky, slow, or confusing, visitors will bounce... and Google notices.
Make sure your site is:
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Mobile-friendly (majority of your visitors are on phones)
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Fast-loading (aim for under 3 seconds)
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Easy to navigate (simple menus, clear CTAs, no dead ends)
3. Backlinks from Reputable Sites
Backlinks = trust. When respected sites link to your content, Google sees you as an authority. You don’t need a million, but you do need quality.
Ideas to build backlinks:
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Be featured in local directories and trade associations
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Collaborate with designers or builders who will link to your services
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Submit helpful articles to industry sites like Floor Covering News or
4. Engagement Metrics
Google tracks how people interact with your site. Are they clicking around? Reading your blogs? Watching your videos?
These are all signs you’re delivering value.
Boost engagement by:
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Embedding video walkthroughs or behind-the-scenes installs
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Adding before-and-after project galleries
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Including interactive content like quizzes or calculators (like “What flooring type is right for my home?”)
5. Strong On-Page SEO
This is where keywords still matter—but with a twist. Google is smart enough to understand context now. So rather than stuffing your site with the same phrase, use natural language your customers would actually use.
Basic checklist:
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Use keywords in headlines, subheadings, and alt text for images
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Write compelling meta descriptions (this is what shows up in search results!)
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Optimize for voice search with conversational phrasing
6. Content Freshness
Outdated content = outdated business (in Google's eyes). Keep your site updated with new blogs, refreshed services, and current trends.
Plan to:
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Post new blog content 2–4 times a month
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Update old posts with fresh stats or new insights
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Rotate homepage images seasonally
Bottom Line:
SEO isn’t about gaming the system anymore. It’s about showing up for your customers—online, authentically, and consistently.
And if you focus on creating helpful content, optimizing your user experience, and building real relationships (online and off), Google will notice.
You don’t need to be a tech wizard. You just need to start.
Ready to take action?
→ Use this blog as a checklist.
→ Audit your website this week.
→ And keep learning—because showing up online is part of building a powerful flooring business.
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