The Carpet Girl gets personal
Dec 03, 2021
Rooted by an affinity for interior design and a vision for change, Dianne Grossman, owner of The Carpet Girl (TCG), opened her 3,000 square foot boutique-styled showroom here four years ago with a mission to shift the way female consumers shop for flooring.
“It’s nothing like a box store. It’s clean, clutter-free and is a space people will feel relaxed and comfortable in,” she said.
TCG is by appointment only and the location is dictated by the customer. “We can meet in the showroom, at a café or in their home,” Grossman added. “It removes the element of ‘I need to buy’ and also gives recognition to the working homeowner. Can’t make it to the showroom? I’ll meet with you during your lunch break.”
Grossman said she created this sales model to give consumers their money’s worth. “If you’re going to spend a lot of money and make a huge investment, you deserve this kind of attention.”
But, she said, her personal touches extend beyond appointments. TCG’s website has a Q&A portal to allow the community to directly ask her flooring questions. Grossman said she welcomes texts from her clients as well. [read more]
This article first appeared in Floor Covering Weekly on October 5, 2021
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