THE BLOG
If your ads aren't getting clicks — or if you're getting the wrong kind of leads — chances are, your messaging is too generic.
One of the fastest ways to waste money on marketing is to sound like eve...
Understanding your customer journey is one of the most powerful things you can do to improve your business. When you know exactly how your customers discover you, consider your services, make a decisi...
 Marketing isn’t about talking to the masses and hoping for the best. It’s about speaking directly to the right person—your ideal customer.
 Without a clear Customer Avatar, your marketing efforts ...
by Sarah Dyer
An effective advertising campaign is vital for any flooring company to attract potential customers and generate sales. However, it can be challenging, especially in a competitive indust...
Social media is like any other advertising medium. It requires thought and may seem overwhelming at first. It isn’t difficult but starts with a basic understanding of your business and what you’re try...
There is immense power when a group of people with similar interests gets together to work toward the same goals.” – Idowu Koyenikan
