THE BLOG
If your ads aren't getting clicks — or if you're getting the wrong kind of leads — chances are, your messaging is too generic.
One of the fastest ways to waste money on marketing is to sound like eve...
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Understanding where you stand against competitors and how to differentiate your business can be the game-changer that sets you apart. That’s where a Competitive Matrix comes in. This simple yet pow...
by Lisbeth Calandrino
If you’re a market-savvy retailer, then you’ve probably read these statistics before: It costs six to seven times more to attract new customers than it costs to keep an existing...
There is immense power when a group of people with similar interests gets together to work toward the same goals.” – Idowu Koyenikan
